Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.
Develop Brand Awareness (Followers):
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement):
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic):
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Cyberlet Social Media Marketing Services
Social Media Strategy
A social media strategy is your brand’s roadmap for building awareness and engagement on social media channels. While we customize the approach for each customer, a social media strategy should include an audit of existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations. The approach should be guided by the needs of your customers to ensure social media marketing success.
Listening is a huge component of strategy and understanding goals and objectives acts as a starting point. Cyberlet partners with brands to make recommendations for improving a brand’s social media visibility, reach and engagement with specific targeted audiences.
Social Listening & Real-Time Monitoring Services
Social listening and real-time monitoring work hand-in-hand to help brands better understand the quantity, quality and sentiment of mentions online.
Integrating social listening and real-time monitoring into a social media strategy will help you get more in-tune with your audience, based on what they’re already saying. By monitoring constantly, you can identify what’s working, quick wins for improving your approach and potentially harmful online chatter that can be addressed immediately.
Community Management Services
Simply increasing the number of page likes for your brand does not equal social media marketing success. Our community management services work to nurture your audience to make it stronger, larger and more engaged.
Cyberlet partners with you and becomes your brand ambassador to advocate across the social channels that best fits your audience and business goals. Our approach is developed from listening to your audience and helping you to develop a plan that better hones in on their specific needs.
Social Contest Development & Deployment
Social media contests engage audiences and elicit participation. Whether social media contests are stand-alone or a part of your larger content marketing strategy, they are a great way to encourage user generated content (UGC) for your brand.
Many B2B brands believe that social contests only work for their B2C counterparts. However, there is equal opportunity to better engage a B2B social media audience with a well formulated contest.
Campaign Amplification Services
An essential but commonly overlooked element of creating a successful digital marketing campaign is the amplification of the content. Because why does it matter how good your content is if no one sees it?
Cyberlet approaches social media campaigns with an integrated mix of digital marketing tactics to best fit the brand’s and audience’s needs. Our approach to social media specific campaign amplification includes strategy and content for brand amplification, employee amplification, influencer amplification and paid social media to provide ample opportunities for your target audience to engage with your campaign content.
Content Development & Distribution
Social media content must be relevant and valuable to make a lasting impression on your target audience. The way that a brand distributes that content is also crucial to reaching the right audiences in the right places.
Just as with any other content marketing strategy, it’s important that content created for social media platforms is tailored to meet the needs of those specific audiences. Our expertise allows us to make suggestions based on new trends, years of experience and research and a deep understanding of the brand’s goals and objectives.
Social Media Measurement & Optimization
Social media marketing metrics act as the proof of performance. Without measurement, it would be nearly impossible to understand what’s working, what’s not and how to optimize the approach to garner better results.
Our social media experts understand the metrics and are able to easily communicate results. Using that data to determine what worked and where opportunities lie, Cyberlet then makes suggestions to improve for the future.