A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.
Mobile apps are designed with consideration for the demands and constraints of the devices and also to take advantage of any specialized capabilities they have.
The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market.
You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms. But for beginning, start with one platform.
No matter what your business is, a mobile app can help you get and retain customers, and that's a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will make really good impression. At a glance they will be able to see and open your app and purchase from your business